This year’s Amazon Prime Day saw “record sales” as the retail giant retained its position as Australia’s most used e-commerce site.
This year’s sales event lasted six full days, and “more items sold” than the previous Prime Day events.
However, in the US, the picture wasn’t much different. This year, Prime Day sales grew by 11%, boosting the amount spent for the period to over $14 billion.
Bloomberg reports that millennials are the only demographic whose Amazon Prime Day spending dropped compared to last year.
Prime Day US performance
US Baby Boomers (60 years and older) and Gen Z (12- 27 years) increased their spending this Prime Day by 3.8%, while Gen X ( 44-59 years old) by 1%.
Those between 28 and 43 years old (Millennials) are the only generation that spent less than the previous years. It might only be a drop of 1.3%, but it’s still concerning.
If data collected from Facteus is correct, Millennials were less enthusiastic about Amazon’s sales this year. The data emanates from consumers using 120 million credit and debit cards.
The number of Millennials who shopped on the day also declined.
Prime Day 2024: Bestsellers
The most popular categories Prime members shopped in were household everyday essentials. This is not surprising, given recent studies that prove consumers are shopping for bargains on everyday household items.
According to the National Debt Helpline, Australia’s “working poor” struggle to pay their bills.
It’s reported that the recent jump in retail spending in Australia, mainly on clothing and household goods, increased expectations of an interest rate hike next month.
Australian Retailers Association CEO Paul Zahra has told Sky News that many shoppers are now more value-driven in hunting for bargains. However, it’s tough for businesses: “It makes for a tough retail environment.
Shopify’s retail report indicates that nearly 80% of Australian shoppers spend less, and 54% shop for sales.
Here are the top-selling categories during Amazon’s Prime Day 2024:
- Everyday essentials: Your fridge and pantry stockers and cleaning products.
- Home and kitchen: Australians shop for convenient cleaning and time-saving appliances, from Air Fryers to robot vacuum cleaners.
- Electronics: Headphones and speakers were amongst the most significant buys.
- Beauty products: The best sellers in this category include a Korean beauty brand made famous for its snail mucin ingredients.
- Fashion: Hush Puppies boots and local business Step One were among some of the best sellers.
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Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.
